Things look radically different for the band compared to the early days in 2014, when Cherry Glazerr was associated with much-loved Cali imprint Burger Records (who put out intoxicating debut, Haxel Princess) and Suicide Squeeze (who released the Had Ten Dollaz 7-inch). Apocalipstick, Cherry Glazerr's first release for Secretly Canadian, is the howling soundtrack of the project's rock star expansion, Creevy's singular vision brought to life and built out by Sasami Ashworth's synths and vocal harmonies and drumming from Tabor Allen. The resulting record rings loud in every way: a deafening, adrenaline-infused guitar-heavy exploration carved out by a heavy dose of tongue-in-cheek humor and self-deprecation.
Since then, Cherry Glazerr has continued to build up momentum. A Rolling Stone feature christened the project an "Artist You Need to Know," while KCRW and NME both named Cherry Glazerr as one to watch. Creevy graced the cover of She Shreds magazine, and has been featured extensively in the likes of NYLON, Rolling Stone, and Billboard. Of Apocalipstick's lead single, "Told You I'd Be With the Guys," Pitchfork noted it was "a massive step forward."
In addition to building out Cherry Glazerr's studio sound, the band brought its raucous live show to cities across both the US and Europe, playing 127 shows in 2017 including dates with Slowdive, The Breeders, Spoon, The Flaming Lips, and at festivals like SXSW, Panorama, and Pitchfork. This year finds them playing both Saturdays of Coachella, touring with Portugal, the Man and teasing new music on the horizon - most notably in the standalone, just-released single "Juicy Socks."
(SC374 released: 04/12/18)