LOREN KRAMAR RELEASES LIVING LEGEND A 5 SONG EP OF LANA DEL REY COVERS

Loren Kramar, the Los Angeles-based singer, songwriter and composer whose “voice can stop you in your tracks” (New York Times), has shared Living Legend – his haunting new EP comprised solely of transcendent Lana Del Rey covers – out now via Secretly Canadian. Loren’s versions of these beloved songs are more than mere tribute to one of the defining artists of the 21st century – they are singular reinterpretations that cut to the core of Lana’s spirit and offer the listener a rare opportunity to hear these songs for the first time again.

Alongside the release, Loren will release an exclusive, limited edition merch collaboration with storied fashion designers Eckhaus Latta, debuting at a pop-up event at their store in Los Angeles on March 30.

Living Legend includes Loren’s lush, ethereal and gut-wrenching rendition of “hope is a dangerous thing for a woman like me to have – but I have it” – originally debuted during Eckhaus Latta’s FW24 runway show and released early this month. Listen HERE.

“I was a girly boy,” says Loren. “Called prissy-pansy-fairy-fruity. Those were intended as insults, something to do with femininity and a failure of manhood. I sing Lana’s words as she wrote them: hope is a dangerous thing for a woman like me to have. It’s a gesture that feels elegant and triumphant that says: yes, I’m a faggot. What was used to humiliate me has become self-possession. I am who I am and I, too, have lived this script of anguish and faith.”

Loren is a child of Los Angeles, he is a velvet crooner who belongs behind the piano at the Chateau Marmont, and when he sings Lana, it is a kinetic alloy, both exuberant and heart breaking. There is a slowness to the type of synergy that is Loren’s Living Legend – it took two lifetimes to get here; both Lana’s and Loren’s. In this way, Living Legend acts as a double portrait. An impression of two lives overlapping on an axis of poetry, grief and addiction, Loren’s voice pulling Lana’s past into our immediate present.

With Living Legend, Loren becomes a mirror for all of us who love Lana. He transforms the radio sing-a-long into something operatic, magnificent and dark. Produced by acclaimed multi-instrumentalist and producer, Daniel Aged (Frank Ocean, Rosalia, FKA Twigs), Loren is joined on this project by a host of other high level collaborators, including DeSe Escobar who models on the album cover, Dylan Day, Sam Gendel (Vampire Weekend, Mk.gee), Benny Bock (The Weeknd, Blake Mills), Casey MQ (Oklou, Shygirl), Stewart Cole and Zsela. Nearly every recording was done in one live take.

This April, Kramar will have two songs prominently featured in the upcoming Jacob Elordi-starring queer romance On Swift Horses, including soundtracking its much-discussed steamy sex scene. The film made its U.S. premiere on March 12 closing out SXSW Festival. He will also join acclaimed whistler Molly Lewis for Los Angeles and San Diego May tour dates, and will reunite with Father John Misty for June UK tour dates, marking Loren’s second tour opening for him.

Kramar’s 2024 debut LP Glovemaker was a sweeping, vulnerable and urgent record about the skins we craft to be seen by the world, and a reminder that we are all in some form of drag. It earned critical praise from New York Times, BBC Radio 6, NYLON, Stereogum and more.