gglum – Easy Fun
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Hollywood renaissance man Loren Kramar, the latest luminary signed to the esteemed Secretly Canadian label, presents his newest single, “Hollywood Blvd.” It is accompanied by a visually captivating music video, directed by Kramar, that offers an intimate glimpse behind the scenes of iconic Hollywood studios. Like a scene out of a Christopher Guest film, the video opens with a Hollywood studio tour led by comedian John Early. Chock full of every showbiz trope one could imagine, it stars Loren Kramar portraying a version of himself, on the precipice of receiving his coveted star on the Hollywood Walk of Fame.
“Hollywood Blvd” emerges as Kramar’s magnum opus, an anthem encapsulating his dreams and confronting his doubts head-on. The track pulsates with vibrant horns, resonant bells, and Kramar’s velvety vocals, beckoning the listener from the front row to the very back. “It is my crown jewel,” affirms Kramar. “It’s a song about aspiration in all its ridiculousness, and wanting to feel like you matter.”
To celebrate the release of “Hollywood Blvd” Kramar will perform a special show at the avant garde Los Angeles staple Genghis Cohen on November 29th. Future tour dates to be announced soon.
Kramar’s music is a testament to the sheer beauty of his voice, characterized by a warm, confident timbre reminiscent of Old Hollywood legends. With a penchant for grand, dramatic melodies, Kramar channels the likes of Father John Misty and Lana Del Rey, seamlessly intertwining celebration and critique of the enigmatic world of fame, glamour, and artistry. Born and bred in the heart of Los Angeles, Kramar’s upbringing immersed him in both the art and artifice of the entertainment industry. Reflecting on his journey, Kramar muses, “There’s almost a self-created fanfic that comes with imagining oneself as a star. It’s a coping mechanism against insecurity and shame… that I am enough, that I have value as a person outside of being an artist.”
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