In his new video for “I Know What Love Isn’t,” Jens is placed in stark white room, happily strumming his guitar and singing along to his perfectly crafted pop melodies. Directed by Marcus Soderlund, the video is the title track to Jen’s newest album. The video premiered earlier today on NPR, check it out above or at the link.

I Know What Love Isn’t is out September 4 in the US and on September 3 for UK/EU. Pre-order the album now via SC Distribution or iTunes. The “I Know What Love Isn’t” single is currently available for purchase from iTunes.

In support of his new album, Jen will be touring North America this fall with fellow Swedes and label-mates, Taken By Trees. Check out the full list of tour dates by clicking HERE.